What is Media Research

Communication research

News gathering is a research.

What is a media reserch

Media reserch is a study of radio,television and print media for the purpose of reaching the optimal consumer audience. It is reserch centered  on issues of media selection and efficiency. Any Reserch is a quest for knowledge. The term reserch is thus a systematic way of collecting ,classifying and analyzing information, both quantitative and qualitative. 

A good Reserch

 1 A focus on facts . Facts becomes significant only when interprted  in the light of accepteds and assumptions, which are normative in charactor.

2.insight and imagination of the researcher; these are needed to interpret explain and drew inferences. Using insight and fore-sight can solve many puzzles.

3.approach to the study of man and society and provide solutions to problams

   Reserch creats an arge for futher strides is one's discipline. Without reserch there is no progress and groth in knowlage.

  Median Research includes whole range of discission abot the devlapment  of media. Their achievement and effects during the past fifty yers. It includes the methods used in collecting and anlyzing information in range to news -papers , magazines, radio, tv, cinima or other modern and traditional media communication.

     Media reserch will allso study the social psychological and physical effects of the medium and will investigate in what ways and in what areas the media can be improved both in the use and the matter of hardware technology.

Steps for Media Research Methodology

Step 1 select your topic

1 choose an area of interest start your pic selection.

2.use the best of the library to drill down in to subject areas for more specific ideas 

3. Serch for publication related to your topic .

4. Serch every page of the entire question library for relevent book and article.

5. Narrow down your topic to refine serch results.

6.organize your reselt by media or publication date - focues your research.

*step 2 gather information *

Formulate a reserch question to gide your research scan books to see if there are relevent .

2. Use table of contants index and find function to quickly  locate useful information.